Poster Analysis; Taken Poster





Again, this poster uses a simple colour scheme. However it isn't just black and white like the Saw poster I analysed. This is because the Saw poster had the red detail, whereas this poster has no other colour at all. So rather than being all black and white they have a grey-brown colour.
If they had used all black and white this could have given the impression that it was another genre of film and put the actual target audience off going to see it.
We can tell from the main image that this is going to be an action/crime film because the actor is holding a gun. The viewer can tell that he is the main character because they have used him for the main image and then put together a strip of images from the film running horizontally behind him.
We know immediately that the actor in the picture is a well known actor because his name is separate from the others and in a bigger font. The title of the film is in the largest font and is linked onto the main image so that once the viewers attention has been attracted to the image it then flows into the title.
The release date is also included in the poster and even this is smaller than the main actors name! However is it bigger than the names of the others so that it does draw attention. Along with this there are four lines of writing in the left top corner- these are about the film so that if the image hasn't made you want to go and watch the film then these will! Writen in clear, simple font- doesn't need fancy font; font is not important, the writing is. Certain words are in bold font to make them stand out and grab attention.