Poster Analysis; Saw 4 Poster



This poster follows the typical colour scheme that I discovered whilst creating my mood board. Using a majority of black and white and then highlighting with red. The black and white in this poster creates an effective sense of chiarascuro with the shadows coming off the objects and the highlighting on the pig face. The red 'cloak' then creates a very dramatic picture as the viewer will associate the red with danger, anger and blood because it is next to the black and white.
The image is simple but yet it doesn't make sense- which makes you want to see the film so that hopefully the film will enlighten you about what the image means.
The title of the film is over the top of this image in red. They have used a brighter red than the rest of the red in the image to make it stand out against the red cloak which is behind it. Due to the fact that the Saw films are a series of now six films (Saw 1,2,3,4,5 & 6) the font used for the title is the same as all the other Saw films. This makes it easy for the viewer to see that and immediately identify it as part of the same series of films (this is the same for most sets of films, e.g. Spider Man, Harry Potter, Batman etc.).
At the bottom of the poster we are given some additional information that we would want to know it we were interested in seeing the film. Such as a line to perhaps give us some clue or insight into the film "It's a trap". The actors who are in the film and key people in the making of the film like directors and producers. Lastly, but most importantly, we are given the release date to the film so that the target audience so they can clearly see when they will be able to go and view this film. Due to the fact that this is possibly the most important thing on the poster- besides the title perhaps, it is in a different colour to the rest of the writing around it and it is in a larger font to the names of actors/director etc.